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Vestsol are experts when it comes to solar panel and smart energy solutions for homeowners in Gothenburg. With industry leading technology and great customers service we help our city transition to a more green future.
Vestsol offers tailored and efficient solar energy solutions that enable a smooth transition to renewable energy for homeowners in Gothenburg. We are committed to delivering high-quality products and services with a personal and accommodating approach, to strengthen our customers' trust and encourage a more sustainable lifestyle. By combining our technical expertise with genuine care for our customers' unique needs, we strive to make solar energy accessible to all.
We are experts in what we do and want to communicate that knowledge in a way that provides trust and reassurance to our customers. We use correct technical terminology when necessary, but we also explain these terms in a simple and understandable way.
Our brand stands for environmental consciousness and sustainability. We use positive and hopeful language to inspire and motivate our customers to make eco-friendly choices. We are responsive to changes in the market and we combine the efficiency and speed of larger companies with our ability to adapt to each customer's unique needs.
Creating a brighter and more sustainable future. We strive to become the leading choice for customers seeking a combination of expert knowledge, agility, and personal service. By continuously improving and adapting to the changing solar energy market, we aim to build long-term and meaningful relationships with our customers, while aiding Sweden in its transition to a more environmentally friendly place for future generations.
We strive to be accommodating and friendly in our communication, both internally and externally. We use a conversational style that encourages interaction and feedback, and we show that we care about our customers' opinions and experiences.
Our logo represents a sun shining on a house, aiming to appeal to our target group of homeowners and clearly showcasing what we offer. The logo is simplified to geometric shapes to ensure it always looks good, regardless of the size it's used in.
The logo should always be centered in the image either in the lower or upper parts of the image.
Our icons are meant to inform the customer about our products
properties in a fun and playful way that resembles cartoon drawings.
The color blue is associated with calm, stability, and reliability, which gives our customers a sense of security and trust in our expertise. When we use photos with a lot of warm light, blue forms a nice contrast and it is also a nod to the West Coast and the sea. In most situations, we use a white background with black text. This ensures that we always have good readability and clear contrast.
Neue Haas Grotesk is a sans-serif typeface known for its excellent readability and clarity, making it easy for our customers to read and absorb the information we present. It's versatile and works well in both digital and printed media, making it simple for us to use in our brand communication across various platforms and formats.
We use a combination of city and nature imagery connected to Gothenburg and the West Coast. A consistent theme in all our images is the presence of light, serving as a reminder of solar energy. We work with both close-ups and aerial views.
We use photographs of people captured in the midst of situations, not posing in front of a camera. These images either depict them enjoying the sun in some way, or at home using electrical appliances.
