Feet iD Brand Platform

Introduction

FEET iD wants to empower people to move more and step into a world of comfort. With a blend of innovation, expertise and playfullness we work to deliver personalized comfort one step at a time.

Brand Overview

At FEET iD, we stand for revolutionizing the way people experience foot comfort and well-being. Our brand values are centered around innovation, expertise, and customer-centricity. By combining cutting-edge technology with the skill of our orthopedic specialists, we create custom-made orthotic solutions that cater to the unique needs of each individual.

Our values

Innovation

We continuously push boundaries to develop advanced orthotic solutions that offer unparalleled comfort and support. By staying at the forefront of technology and research, we strive to provide our customers with the best possible foot care experience.

Expertise

With a team of experienced orthopedic specialists, we bring deep knowledge and understanding to the development of our products. We carefully craft each insole to provide optimal support, aligning with our commitment to improving foot health and overall well-being.

Customer Centricity

Our customers are at the heart of everything we do. We listen attentively to their needs, ensuring that our products address their specific foot concerns. We pride ourselves on delivering personalized experiences, backed by exceptional customer service and support.

Vision

Our vision is to become the go-to brand for personalized foot comfort worldwide. We strive to expand our product offerings, catering to a broader range of foot conditions and needs. By leveraging advancements in technology and continuously improving our processes, we aim to enhance the lives of individuals by providing innovative and tailored solutions for their foot health.

Tone of voice

FEET iD's tone of voice is warm, friendly, and informative. We aim to strike a balance between professionalism and approachability, using language that is conversational, relatable, and inclusive. Our communication is positive, transparent, and empathetic, providing clear and concise information while maintaining a supportive and knowledgeable atmosphere.

Colors

FEET iD's tone of voice is warm, friendly, and informative. We aim to strike a balance between professionalism and approachability, using language that is conversational, relatable, and inclusive. Our communication is positive, transparent, and empathetic, providing clear and concise information while maintaining a supportive and knowledgeable atmosphere.

Primary colors

Lime Green
HEX
CAFF79
RGB
202/255/121

Secondary colors

Sky Blue
HEX
61BEFF
RGB
97/190/255
Pink Cloud
HEX
FF87F2
RGB
255/135/242

Black & White

Pure Black
HEX
000000
RGB
0/0/0
Pure White
HEX
FFFFFF
RGB
255/255/255

Typography

FEET iD has a loud and instantly recognizable logo. The black square with the bold font i all caps lends itself perfectly to be used in combination with the colorful images associated with out brand.

Primary Font:

Druk Wide Bold

Secondary font:

Poppins

Web styleguide

MEGA
DRUK WIDE BOLD / BOLD / 128 px / 8 rem
HEADER 1
DRUK WIDE BOLD / BOLD / 80 px / 5 rem
HEADER 2
DRUK WIDE BOLD / BOLD / 64 px / 4 rem
HEADER 3
DRUK WIDE BOLD / BOLD / 48 px / 3 rem
HEADER 4
DRUK WIDE BOLD / BOLD / 36 px / 2.25 rem
HEADER 5
DRUK WIDE BOLD / BOLD / 30 px / 1.875 rem
HEADER 6
DRUK WIDE BOLD / BOLD / 24 px / 1.5 rem
Text Style Large
POPPINS / REGULAR / 20 px / 1.25 rem
Paragraph
POPPINS / REGULAR / 16 px / 1 rem

Photographic
direction

FEET iD has a loud and instantly recognizable logo. The black square with the bold font i all caps lends itself perfectly to be used in combination with the colorful images associated with out brand.

Design examples

FEET iD has a loud and instantly recognizable logo. The black square with the bold font i all caps lends itself perfectly to be used in combination with the colorful images associated with out brand.